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2020-07-01

Basemark and DMP Partner to Develop Smart Mirrors for commercial vehicles

2020-07-01
Basemark and DMP Partner to Develop Smart Mirrors for commercial vehicles

Smart mirror technologies will help reduce accidents and fatalities resulting from blind spots

Helsinki, Finland and Tokyo, Japan, June 30, 2020 – Basemark Oy (“Basemark”) of Finland and Digital Media Professionals Inc. (“DMP”) of Japan, announced today a partnership to develop a smart mirror system for the global commercial vehicle industry.

In 2017, there were 511,455 crashes in the US involving a large truck or a bus. Of those, 4,455 were crashes with fatalities*1. In the EU, trucks account for about 2%*2 of vehicles on the road but represent 15%*3 of fatalities. Many of these crashes can be attributed to limited visibility from the cockpit, including multiple blind spots. Smart mirrors can reduce the rate of accidents and fatalities due to these blind spots.

A smart mirror system consists of cameras, displays and a system that handles machine vision, object recognition and classification, as well as dynamic augmented reality rendering in real-time. In the partnership announced today, Basemark will integrate its Rocksolid® compute and rendering engine with DMP’s DV720 Inference IP Core and DMP ZIA™ classifier. These technologies together enable fast and power-efficient real-time operation of the smart mirror to detect and classify objects such as pedestrians, cars, and bikes, and render augmented reality helper, alert and warning graphics.

Another benefit of replacing traditional mirrors with smart mirrors is that the mirror display no longer needs to be placed outside of the cockpit. In a smart mirror solution, the mirror is an LCD display that can be placed inside the vehicle, thus enabling a more aerodynamic solution that leads to reduced drag and thereby lower fuel or energy consumption.

We are excited to join forces with DMP in developing a truly advanced and automotive-grade smart mirror system, says Keith Silverang, the CEO of Basemark. This solution will be able to reduce thousands of deaths annually resulting from blind spots.

Smart mirrors in commercial vehicles require high performance, reliability, and a high degree of safety. DMP and Basemark build the industry’s most advanced and safe smart mirrors based on their extensive experiences in the automotive industry, says Tatsuo Yamamoto, the Chairman and CEO of DMP.

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