Press Release

 

Contact:

Mr. Keisuke Kirii, Director, Business Development, DMP

Phone: +81-422-60-3480

Email:

 

Digital Media Professionals Unveils gPICAh

New Graphics IP Core

Next Generation 3D/2D Graphics Solution for Embedded Devices

 

 

Tokyo Japan: July 25, 2006 -- Digital Media Professionals Inc. (DMP), the world-class leader of 3D graphics solutions, headquartered in Tokyo, Japan, today announced "PICA," a next-generation 3D/2D graphics IP core for embedded systems. PICA covers a wide area of applications ranging from high-performance amusement systems to low-power mobile applications. DMP exhibits SIGGRAPH 2006, the world's largest computer graphics conference and tradeshow in Boston, the United States, starting on July 30, where DMP will showcase the first public exhibition of PICA (Booth # 409).

 

PICA has been developed based on DMP's business strategy for embedded systems announced in July 2005. PICA realizes a flexible, scalable, and innovative hardware architecture to meet broad demand for SoC (System on Chip) applications for the rapidly growing "21st-century Digital Consumer Market," such as amusement machines, car infotainment systems, mobile phones, game consoles, and digital appliances. DMP plans to start licensing for PICA from the fall of 2006. In addition, DMP offers OEM chip development service based on its chip development capabilities proven in the launch of ULTRAY2000 in 2005.

 

gThe market for embedded SoC graphics chips should grow to $2.8 billion worldwide by 2010,h said Dr. Jon Peddie, President of the respected market research firm, Jon Peddie Research in Tiburon, Cal. "Our model, which includes handheld game consoles, auto infotainment, mobile phones and PDAs, and miscellaneous other devices like video media players, gaming machines, and toys, is based on a very conservative average sales price, so the market may be even better."

 

The internal bus structure of PICA, which conforms with OCP (Open Core Protocol) supported by OCP-IP, assures IP interoperability and design costs and risks can be reduced. DMP's unique technology (Development Code Name: MAESTRO-2G), which can be implemented as a 3D extension module, achieves high-performance and reduces content sizes and memory bandwidth for the embedded applications. In addition, high-quality visual effects which could not be achieved in digital consumer products before can be achieved through a quick and easy programming.

 

The software development environment contains low-level drivers (libraries), emulators supported on PCs, and a suite of authoring support tools for the seamless workflow from major CG tools. In addition, these development tools are compliant with OpenGL ES and OpenVG, which are industry-standard APIs created by The Khronos Group, enabling reuse of existing software assets. DMP's graphics solutions including 2D/3D with solid support for hardware and software allow customers to design and develop products optimized to their applications in minimal lead time. DMP is also a member of Futuremark's Benchmark Development Program, and is participating in the development of OpenGL ES industry-standard benchmark software.

 

"DMP's membership in our Benchmark Development Program underscores their commitment to enabling stunning OpenGL and OpenVG graphics solutions within the embedded applications market,h said Tero Sarkkinen, Executive Vice President, Sales and Marketing, Futuremark Corporation. "To further highlight DMP's support of embedded product graphics, we've executed a custom-made, real-time 3D graphics demo for the PICA platform to show its impressive performance attributes, a milestone that has been virtually impossible to accomplish before the availability of PICA."

 

Screenshots from the demo jointly developed by DMP and Furturemark Corporation for PICA are available to be downloaded from the Futuremark website:

http://www.futuremark.com/companyinfo/pressroom/productpictures/dmpmikage/

Their press release is also available at:

http://www.futuremark.com/companyinfo/pressroom/pressreleases/49357/

 

"DMP's PICA has tremendous potential. I expect that the combination of MascotCapsule, the most widely used real-time 3D drawing engine in the mobile industry, and PICA, which will enable the provision of advanced graphics solutions for the digital consumer market, will play a key role in providing new solutions, including factors for differentiating among standard platforms, and new contents that will be enabled in such solutions," commented Kazuo Kawabata, President and CEO of HI CORPORATION.

 

"I'm confident that the combination of MatrixEngine, which has earned a good reputation for efficient and low-cost 3D contents production and 3D multimedia communications, and the superior expressiveness and drawing capabilities of DMP's PICA will meet all of the needs in the amusement and vehicle system market,h said Toru Hayashi, President of NETDIMENSION CORPORATION.

 

DMP is a contributing member of The Khronos Group, a member-funded industry consortium focused on the creation of open standard, royalty-free APIs, and plays key roles in creating industry standards, such as by developing OpenGL ES and OpenVG compliant products together with participation in Khronos' working groups.

 

PICA Graphics IP Core Configuration

-         PICA200:

3D graphics IP core for next-generation embedded devices. Comprising a maximum of four programmable vertex processors, a maximum of four rendering pipelines, and 3D extension module (MAESTRO-2G).

 

- PICA-FBM iFrame Buffer ManagementjF

An image post-processing module. A standard configuration is the combination of PICA200 and PICA-FBM. However, licenses can be granted for the PICA-FBM only as a 2D graphics IP core.

 

- PICA-VG (Vector Graphics)F

A vector graphics module compliant with OpenVG. Can be used as a PICA-FBM add-on module (licenses scheduled to be granted from the end of 2006).

 

Main Features of PICA Graphics IP Core

- Customizable

The number of vertex processors, the number of rendering pipelines, implementation of MAESTRO-2G optional modules, and memory configuration (external/internal) are all customizable through using building-block architecture in line with demand for target SoC functionality, performance and cost. In addition, this can also be used to flexibly respond to the unique, overall system-level integration needs of each customer, such as meeting the requirements for the target platform, including most embedded CPUs, OS, video codecs, and any semiconductor-manufacturing process.

 

- High-Quality and High-Performance 3D Drawing

Enables the fast execution of simple procedures to achieve realistic 3D visual effects using a variety of hardware shading and their combinations by implementing a 3D extension module (MAESTRO-2G).

 

- Beautiful and High-Performance 2D Drawing

PICA-FBM (image post-processing module) quickly generates high-quality images for the final output to screens, through full-scene anti-aliasing, multi-layer compositing (maximum of eight layers), a resizing function, a color and spacing conversion function, a scrolling function, etc. Furthermore, PICA-VG (vector graphics module) will enable the development of high image quality, operability, excellent 2D maps, and skin UIs, etc.

 

- Small Contents Size and Memory Bandwidth Reduction

Enables the production of small-sized and reduced-memory bandwidth contents with OpenGL ES standard texture compression functionality, polygon subdivision functionality and procedural textural functionality in the 3D extension module (MAESTRO-2G), and through implementing PICA-VG.

 

- High Speed Animation

Enables the execution of skin animation without overburdening the CPU using the programmable vertex processor (up to four). Provides solid support for increasing the speed and quality of character animation, which is becoming an important element in the amusement field.

 

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About Digital Media Professionals Inc.

Digital Media Professionals Inc.(DMP) is the world-class leader bringing 3D/2D graphics solutions to the market from Japan since its founding in 2002, and has developed a ULTRAY visual processor as well as a PICA graphics IP core based on the company's cutting-edge 3D graphics technology "DMP Maestro Technology (code name)". (Headquarters: 1-15-5 Naka-cho, Musashino-shi, Tokyo; President & CEO: Tatsuo Yamamoto; http://www.dmprof.com/)

 

DMP is a contributing member of The Khronos Group, a member-funded industry consortium focused on the creation of open standard, royalty-free APIs, and plays key roles in creating industry standards, such as by developing OpenGL ES and OpenVG compliant products together with participation in Khronos' working groups.

 

The company name, logo, ULTRAY, PICA, and product logos are all registered trademarks of Digital Media Professionals Inc. Rights to other registered trademarks or other trademarks belong to their respective owners. The terms described herein are subject to change without notice.