Media Contact:
Hitoshi
Phone: 81-422-47-5319
/ 8190- 6510-2363
Email: kasai@miacis.com
IR Contact:
Tatsuo
Yamamoto, President & C.E.O.DMP Inc.
Phone: 81-422-60-3480
Email: info@dmprof.com
http://www.dmprof.com/
Press Release
DMP Targeting “Digital Consumer
Market”
Advancing DMP's Graphics
IP Core Business Based on
Its High-Quality Real-Time 3-D Graphics Solutions
Los Angeles, SIGGRAPH 2005 (Booth # 1005)- August 1, 2005 - DMP Inc., the world-class leader of 3-D graphics solutions, headquarters
in Tokyo Japan today announced its business strategy of focusing on the 21st
century digital consumer market, which is expected to grow dramatically in the
near future, centering on mobile phones, game devices, navigation systems,
amusement machines such as arcade games, and embedded home appliances.
DMP Strategy
DMP incorporates “DMP Maestro
Technology,” its leading-edge 3D graphics technology mounted on the
ULTRAY™2000, into its graphics IP core currently being developed for
industry-standard embedded systems, and it offers this innovative 3D graphics
solution under a fully optimized authoring environment. DMP seeks to extend its
optimal graphics technology to various embedded systems for the digital
consumer, and its product development activities have attracted attention from
many leading global companies.
“The
embedded space has unique set of priorities and constraints which are somewhat
different from those in PC and workstation space.” said Tatsuo Yamamoto,
President and CEO of DMP. “Maestro technologies have been developed to
specifically address those issues and enable workstation class graphics quality
in the embedded space which requires much less power consumption and has
stricter memory requirements. DMP is fully committed to OpenGL ES and provides
a wide range of graphics IP cores that not only meet the standard but also have
features that allow customers to differentiate their products.”
Striving to bring world-class 3-D graphics solutions to market from
DMP is also a contributing member of the Khronos Group (a
member-funded industry consortium based in the
“Khronos welcomes DMP’s strong commitment and ongoing
involvement in the development of the OpenGL ES standard,” said Neil Trevett,
president of the Khronos Group and chairman of the OpenGL ES Working
Group. “A key strength of OpenGL ES
is that it enables innovative implementations and DMP’s Maestro Technology has
taken full advantage of this to broaden the range of OpenGL ES acceleration
solutions that are available to drive the growth of the 3D handheld market.”
“The high
end multimedia mobile phone and handheld market is forecasted to exceed 200
million units by 2006,” according to Dr. Jon Peddie, President of the market
research firm Jon Peddie Research in Tiburon Ca. “It will be high-performance
technology like DMP has introduced with their Maestro IP that will enable the
future handheld devices to meet and lead the demands of consumers for these
advanced functions, and do it within the power constraints of mobile device.”
A Business
3-D graphics have unlimited potential and are the most effective
form of media for enabling people to have an interactive experience with
videos, games, and computers. Given the skyrocketing growth in the digital
consumer market, DMP expects that displays (led by LCDs) will be used in all
walks of life in the future.
DMP further expects that 3-D
graphics will become part and parcel to displayed contents. In fact, DMP
believes that every display, no matter where it is located, presents us with a
business opportunity. Based on this belief, we seek to become the world leader
in visualization with a focus on 3-D graphics and are striving to bring
world-class 3-D graphics solutions to market from
Introducing DMP's Revolutionary New Technology and
Products
1. DMP Maestro Technology
DMP's cutting edge 3-D graphics technology DMP Maestro Technology
facilitates the creation of high-resolution graphics with reduced contents and
memory bandwidth size, and lower energy consumption at the system level.
Material Maestro
Technology
Creates high-resolution graphics in conjunction with various light
reflection models, such as BRDF* and SSS**, at rapid speeds. Renders objects
with lifelike textures.
Shadow Maestro Technology
Used for rendering shadows. The combination of an original shadow
map generation method with a shadow filtering process for applying the shadow
to the final image creating beautiful half-shadows and self shadows.
Particle Maestro
Technology
An engine for rendering objects in gas form that quickly and
beautifully renders clouds, smoke, gas, and other fuzzy objects.
Figure Maestro Technology
Figure processing technology that executes within the processor,
including a hair generation, polygon subdivision, primitive generation,
displacement mapping, and the like.
Glare Maestro Technology
An engine for rendering glare/flare effects. Beautifully renders
glare/flare effects simply by defining certain parameters such as the position
and color of light sources, or the angle, number, size or shape of the glare
without using textures.
*BRDF:
Bidirectional Reflectance Distribution Function
**SSS:
Sub-Surface Scattering
2. ULTRAY™2000 Visual Processor
ULTRAY™2000 is a visual processor that enables the generation and rendering
of the highest quality 3-D graphics in the industry. ULTRAY 2000 brings a new visualization
solution to a broad range of fields and applications including scientific and
technological visualization, digital prototypes, on-air graphics, flight and
driving simulators, amusement machines such as arcade games, and for the
fashion and beauty industry.
ULTRAY 2000 models an algorithm that
generates physical light reflection and shadow properties for various materials
and is mounted on the visual processor chip as hardware, which enables the chip
to process extremely real-looking and high-resolution 3-D graphics at high
speeds.
3. Graphics IP Core PICA
(Under Development)
DMP has optimized DMP Maestro Technology for the embedded market and
is currently developing PICA, the next-generation graphics IP core. PICA is
fully compliant with standard OpenGL ES, and DMP plans to make it for SoC
manufacturers and the embedded market (for mobile phones, mobile game devices,
navigation systems, and amusement machines such as arcade games) centering on
digital consumers. DMP believes that the number of products that come with
displays, such as mobile phones, will increase in the future. We also believe
that, as applications evolve, so too will the level of sophistication of
graphics in the digital consumer market that continues to show a surge in
growth led by development activities in Japan and other parts of Asia.
DMP firmly believes that 3-D graphics is at the heart of this
growth, and will be widely used as the most effective interactive human-machine
interface (media) in the future, surpassing its traditional use in games and
animation. As the display quality of 3-D graphics improve, 3-D technology will
be further integrated into animation, and we believe that this technology will
be used as the ultimate compression technology for managing interactivity and
reusable data. DMP's graphics technology has been developed with memory
efficiency and CPU load reduction in mind, and will make a big showing in the
embedded market represented by the digital consumer.
###
About DMP
Digital
Media Professionals Inc.(DMP) is the world-class leader bringing 3-D graphics
solutions to market from Japan since its founding in 2002, and is currently
developing graphics IP core based on DMP's cutting edge 3-D graphics technology
DMP Maestro Technology. (Headquarters at:
The
entry model PICA processor is attracting attention from leading manufacturers
in Asia as a graphics IP core that can be used to meet the demands of the
21st-century digital consumer market—mobile phones, game devices, navigation
systems, amusement machines such as arcade games, and embedded home appliances.
We expect the digital consumer market to grow dramatically in the near future.
DMP is a contributing member of Khronos Group that conducts industry
standardization and testing of graphics APIs intended for embedded systems. In
addition to developing products that are compliant with OpenGL ES, DMP
participates in Khronos' working groups and actively takes part in activities
for developing industry standards.
The
company name, logo, ULTRAY, PICA, and product logos are all registered
trademarks of Digital Media Professionals Inc. Rights to other registered
trademarks or other trademarks belong to their respective owners. The terms
described herein are subject to change without notice.